Your soft-life beauty system

Stay glowing withoutthe guesswork.

The Maintenance Girl is a digital membership that builds your skincare, hair, nails, lashes & wellness around your real life — with AI routines, beauty calendars, and reminders that keep you consistent.

Built for women ages 18–40
The Maintenance Girl hero

Our promise to you

A beauty membership that actually shows up for you

No overwhelm, ever

We turn your full routine into small, doable steps so consistency feels easy — not like another job.

Honest recommendations

Product picks chosen to fit your needs and budget. We only suggest what we'd actually use.

Cancel anytime

It's a monthly membership with no lock-in. Stay because it works, not because you're stuck.

Inside the membership

Everything your routine needs, in one dashboard

AI-generated routines made for you

Take the beauty quiz once and your AI assistant builds a personalized plan across skincare, haircare, nails, lashes, brows, body care, and wellness — then adapts it as your goals and seasons change.

  • Personalized beauty calendar
  • Glow-up challenges every month
  • Step-by-step daily checklists
  • Adapts to your budget & time

Reminders that keep you on track

Automated nudges for appointments, refills, and routine days so nothing slips through the cracks.

Budget planners & downloads

Printable planners and beauty budget trackers to keep your glow-up gorgeous and affordable.

Membership

Pick the glow that fits your life

Simple monthly pricing. Cancel anytime, keep what you've downloaded.

For getting consistent

The Starter

$9/month
  • Personalized beauty calendar
  • Core skincare & haircare routine
  • Appointment reminders
  • Monthly glow-up challenge
Join The Starter
Most popular

The Maintenance Girl

$19/month
  • Everything in Starter
  • Full AI beauty assistant
  • All 7 care categories
  • Downloadable planners & trackers
  • Curated product recommendations
Join The Maintenance Girl
For the obsessed

The Glow Era

$34/month
  • Everything in Maintenance Girl
  • Priority new challenges
  • Advanced wellness tracking
  • Quarterly seasonal resets
Join The Glow Era

Your softest, most consistent era starts today

Join The Maintenance Girl and let your beauty routine run itself — so you can just glow.

Become a member